ByeLine is a service offered to bar owners and patrons to enhance the experience of customers going out for drinks, dinner, or to see a show. Its business is to provide the public the opportunity to purchase access to an express line – a “byeline pass” – that allows customers to bypass longer lines waiting to enter the bar. Bar owners are able to capitalize on the desire of their target market to pay extra to avoid waiting in line, as shown by our market research.
This service most improves the experience of those that frequent the most popular bars in the area. We expect that many more people would likely choose to attend a given bar if an express line service was available. Bar owners would directly profit from this service from the fee charged through Byeline and from the increased numbers and flow of customers.